Where fierce fashion meets red carpet dreams

Step into the spotlight at Jewel Prom & Pageant in Lincoln, Nebraska. Make an unforgettable entrance in our prom, pageant, homecoming, social occasion, and tuxedos. Whether you're chasing the crown or dancing the night away, our curated collection combines elegance, glamour, and trendsetting designs just for you.

Visit us in store or shop online and let us be part of your once-in-a-lifetime moment - because when you look amazing, you feel unstoppable. With inclusive sizing from 000 to 38, we’re here to help every body shine.

Walk-ins welcome! No appointment needed—unless you’re after the crown. If you're shopping for pageant perfection, please RSVP!
And yes, you get to try on and take your dream dress home the very same day.



Shop our collections

Prom

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Homecoming & Short

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Social Occasion

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By appointment only

The Pageant Showroom

The Jewel Experience

At Jewel Prom and Pageant, shopping isn’t just about finding the perfect dress—it’s about how you feel while finding it.

From the moment you walk through our doors, you’ll be welcomed like a guest of honor. Our knowledgeable, fashion-savvy team is here to guide you every step of the way—whether you’re preparing for prom, a pageant, a gala, or a red carpet moment. With honest advice, curated styling, and true attention to detail, we’re here to help you look—and feel—absolutely stunning.

You’ll try on gowns in a beautiful space designed to feel as special as the event you’re shopping for. We believe every woman deserves to feel confident, celebrated, and truly seen. That’s why we go beyond service—we deliver a moment.

Because at Jewel, it’s more than a fitting room.

It’s your spotlight.

Learn More About Us

Suits. Ties. Swagger.

We've got tuxes that turn heads and make statements.